As part of our wider ethos, it’s important to us that we source from ethical, sustainable suppliers. AS Colour is committed to improving cotton farming practices globally with Better Cotton. By partnering with BCI, we are part of a collective that is committed to improving social, environmental and economic outcomes for the industry we are a part of. Better Cotton is sourced via a system of mass balance, which means Better Cotton is not physically traceable to end products, however Better Cotton farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.

As part of our wider ethos, it’s important to us that we source from ethical, sustainable suppliers. AS Colour is committed to improving cotton farming practices globally with Better Cotton. By partnering with BCI, we are part of a collective that is committed to improving social, environmental and economic outcomes for the industry we are a part of. Better Cotton is sourced via a system of mass balance, which means Better Cotton is not physically traceable to end products, however Better Cotton farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.

Better Cotton Initiative works with on-the-ground partners across the world to support cotton communities to build resilience and improve their livelihoods, with a big focus on women’s equality within the cotton farming community and in some cases gaining economic independence and or leadership roles. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’ Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.

Better Cotton Initiative works with on-the-ground partners across the world to support cotton communities to build resilience and improve their livelihoods, with a big focus on women’s equality within the cotton farming community and in some cases gaining economic independence and or leadership roles. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’ Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.