• Fill in the form supplying your details and upload the best image of your work. Submission must be a design embellished onto a physical AS Colour garment. No computer mock ups, no AI - the real deal. It can be a new piece of work or from over the last year. You must be following ascolour on Instagram to be eligible to win. Don't forget that this year's entries MUST be on AS Colour headwear, sweats or canvas products!

• Any decorator, creator or artist can enter, globally! Whether you’re an existing wholesale account, or don’t have an account we want to hear from you.

• • • • The lucky winner will:
        
        

        • Win $10,000 RRP*. We believe in supporting our creative community, and helping our customers' businesses grow. The winner will receive $10,000 in AS Colour credit in their local currency to purchase products at RRP. The specific currency will be determined by the winner's region, for example: $10,000 NZD, $10,000 AUD, £10,000 GBP, €10,000 EUR, $10,000 USD*.

        • The winner will receive AS Colour credit for your business, opening opportunities to boost revenue from merchandise, new uniforms for the business, kickstart new ventures, or free up your capital to invest in other areas of business growth. You tell us how this will help your business grow!

        • We will promote your business through our social channels, EDMs and blog on ‘The Journal’ to increase your brand visibility.

• Yes! This year the second place getter will receive $2,000 in AS Colour credit, in their local currency to purchase products at RRP. The specific currency will be determined by the winner's region, for example: $2,000 NZD, $2,000 AUD, £2,000 GBP, €2,000 EUR, $2,000 USD*.

• The winner of the Little Help Project 2026 will be carefully shortlisted by the AS Colour team and then 2 finalists will be chosen. The two finalists will be put on our ascolour socials for the public to vote and pick the winner (there is only 1 overall winner and runner-up). We’re looking for two key areas: Creativity & Growth.

•  

• • Creativity & Craftsmanship
    
  •  
  • This year, we're going heavier. Submit your decoration on AS Colour headwear, sweats or heavy canvas products. Hoods, crews, tote bags, heavy canvas pieces - and show us what you can do with a better blank. We are looking for craftsmanship, quality, as well as overall aesthetic appeal. Judges' decisions are final, and the public vote to determine the winner is final.
    

   

  Growth
  
  

  Tell us how the $10,000 (regional currency) credit at RRP* will help grow your business. We want to hear about what this would mean, how it could impact other areas of your business e.g. It could kickstart new ventures, I can start my own brand, I could free up capital to buy more printing equipment...

• • • • Submissions open Wednesday 15th July 2026 at 9:00 am NZST, and close Thursday 20th August 2026 at 12:00 pm NZST.

This year, we're going heavier. Decorate on AS Colour headwear, sweats or canvas products.

Find your blank canvas to create your piece here.

• • • • You need to get all relevant permissions for your submission. If you are not the artist, brand, licence holder or decorator, you must get their approval for your submission. There is only one prize. AS Colour holds no responsibility for any dispute.

      •  

        At our core, ‘The Little Help Project’ values authenticity, creativity, and supporting real artists, illustrators, and designers vs AI. We celebrate the human touch, so your entry must be a physical, decorated product. Submissions consisting solely of AI-generated artwork or digital mock-ups are ineligible - we want to see designs crafted by your own thoughts and hands. See Terms and Conditions for full explanation.

• • • • • • August 21 NZST, 2026 (approx.) - The AS Colour team will select and contact the top 10 entries via the contact details provided in their entry form.
          • These participants will need to provide extra high-resolution images or videos of their work for promotional use.
            
          • • From the top 10, the AS Colour team will choose the final 2 contestants (the judges' decision is final).
            • September 1, 2026 (9:00 AM NZST): The 2 finalists will be featured on the AS Colour Instagram page.
            • The Vote: A public Instagram poll will run for 24 hours. The poll closes on September 2 at 9:00 AM NZST, and AS Colour will contact the official winner.

• We will consider your entry if images are named correctly. The image file must be named using your first and last name in the following format: Firstname_Lastname_LHP.jpg (e.g., John_Smith_LHP.jpg).

• • • • Little Help Project 2026

         

        Please read these Terms & Conditions carefully before entering the Little Help Project 2026 competition. By submitting an entry, you agree to be bound by these Terms & Conditions.

      •  

        By submitting an entry, you confirm that you are the original creator of the submitted work or have obtained the necessary permissions to use and submit it. Entries must not infringe on any third-party intellectual property rights.
        
        
        

        1. The Competition

         

        1.1. The 'The Little Help Project 2025' (the "Competition") is organised by AS Colour ("AS Colour," "we," "us," or "our").
         

        1.2. The Competition is designed to showcase the creative talent of decorators, creators, and artists using AS Colour premium blank products and help grow their business.
         

        1.3. Entry into the Competition is free.
        
        

        1.4 If you are not the sole creator, decorator, or artist of the submitted work, you must obtain and confirm you have the necessary permissions from all other contributors. Entries containing copyrighted material without proper authorisation will be disqualified.

      •  

         

        2. Eligibility
        
        

        2.1. The Competition is open to all decorators, creators, and artists globally, regardless of whether they have an existing wholesale account with AS Colour.

      •  

        2.2. The Grand Prize winner and runner-up will be set up with a new AS Colour Customer Account with RRP pricing, and the respective prize credit will be loaded into this account for use. The credit will not be applied to any existing wholesale account. This account is created solely for the purpose of redeeming the prize and does not grant wholesale status or pricing.

      •  

      • 2.3. Employees of AS Colour and their immediate families associated with the Competition are not eligible to enter.

      •  

      • 2.4. To enter, participants must be following the official AS Colour Instagram account @ascolour at the time of entry and throughout the duration of the competition.

      •  

        2.5. Entrants must be at least 18 years of age at the time of entry.
        
        

      •  

        3. How to Enter
        
        

        3.1. The Competition opens on Wednesday, July 15, 2026, at 9:00 AM NZST and closes on Thursday, August 20, 2026, at 12:00 PM (midday) NZST (the "Entry Period").
        
        

        3.2. To enter, participants must complete the official entry form.
         

        3.3. Each entry must include:

        a). One clear, high-resolution photo of the physical AS Colour garment, showcasing the applied design or decoration (e.g. embroidery, print, etc.). Digital mock-ups will not be accepted.

         

      • b). Entries must have been physically decorated onto the product, no ai or digital mock ups. We value originality and creativity.

        c). A statement outlining how the AS Colour $10,000 credit (RRP in your local currency, as detailed in Section 4.1) will help grow your business.

        d). Entries must feature AS Colour products from the following eligible categories: Sweats (e.g. hoods, crewnecks, zip hoods, sweatpants, joggers - anything made from sweats/fleece material), Headwear (caps, buckets, beanies, and structured hats), and Heavy Canvas (Heavy Duck Canvas heavyweight jackets, pants, coveralls, overalls, aprons, or heavy canvas-constructed accessories like totes).

      • e). The image file must be named using your first and last name in the following format: Firstname_Lastname_LHP.jpg (e.g., John_Smith_LHP.jpg).

      •  

        3.4. The submitted work can be a new piece or have been created within the last year from the date of submission.
         

        3.5. If you are not the original artist, brand owner, or license holder of the submitted design, you must obtain and confirm that you have obtained their express approval for your submission. AS Colour reserves the right to request proof of such approval.
         

        3.6. Only one entry per person/business is permitted. AS Colour reserves the right to disqualify duplicate entries submitted under multiple aliases or business names.

         

      •  

        4. The Prize
        
        

        4.1. The Grand Prize winner will receive one prize of $10,000 RRP in AS Colour credit, issued in their local currency based on the region where the winner is located:

      • 
        $10,000 NZD = New Zealand and Rest of World
        $10,000 AUD = Australia
        £10,000 GBP = Great Britain & Northern Ireland
        €10,000 EUR = Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
        $10,000 USD = United States of America, Canada and Central & South America.

      • 
        4.2. One (1) runner-up will receive a second prize of $2,000 RRP in AS Colour credit, issued in their local currency based on the same regional allocations outlined in clause 4.1 (i.e., $2,000 NZD, $2,000 AUD, £2,000 GBP, €2,000 EUR, or $2,000 USD).

      • 
        4.3. The AS Colour credit for both the Grand Prize and the runner-up prize must be used for AS Colour products for your business during the 2026 promotional period and subsequent valid credit term. The credit cannot be exchanged for cash or transferred. Shipping costs, GST, VAT, and Sales Tax will be deducted from the total credit amount.

      • 
        4.4 In addition to the credit, the Grand Prize winner's business (and, where applicable, the runner-up's business) will be promoted across AS Colour's social media channels, email marketing (EDMs), and blog ("The Journal") throughout 2026 to increase brand visibility.

      • 
        4.5. Any import duties, taxes, or other charges incurred as a result of shipping the prize internationally are the sole responsibility of the winner.
      •  

      •  

        5. Judging and Winner Selection
        
        

        5.1. Entries will be carefully shortlisted by the AS Colour team based on two key areas: Creativity & Craftsmanship and Business Growth.
         

        5.2. Creativity & Craftsmanship: Judges will evaluate the creative use of eligible AS Colour products. Entries must demonstrate high craftsmanship, production quality, and overall aesthetic appeal. See section 5.8. on AI.

      •  

        • • • • • • • • • 5.2.1. Product Category Clarification: To ensure fairness and consistent evaluation, entries must utilise garments from the following eligible categories:

                        • Sweats: Hoods, crewnecks, zip hoods, sweatpants, joggers or anything made from sweats/fleece material.

                        • Headwear: Any caps: buckets, beanies, and structured hats.

                        • Heavy Canvas: Heavy duck canvas jackets, aprons, pants, shorts, or heavy canvas-constructed accessories like tote bags.

                           

                          5.3. Business Growth: Judges will assess how compellingly the entrant outlines the positive impact of the $10,000 RRP* AS Colour credit on their business growth.
                           

                          5.4. Two finalists will be selected by the AS Colour team. The judges' decision for the selection of finalists is final and no correspondence will be entered into.
                           
                          

                          5.5. The selected finalists will be contacted by AS Colour on or around Friday, August 21 NZST, 2026, via the details provided in their entry form. Finalists must supply requested high-resolution images or video content of their work for promotional purposes within 48 hours of contact. Failure to respond or provide content within this timeframe may result in disqualification and the selection of an alternate finalist.
                          
                          

                          5.6. Top 2 Finalists will be showcased on AS Colour's official Instagram account (ascolour) on Tuesday, September 1, 2026.
                          
                          

                          5.7 The final Grand Prize winner will be determined by a public Instagram poll. The poll will open at approximately 9:00 AM NZST on Tuesday, September 1, 2026, and will remain live for 24 hours, closing and concluding the voting window at approximately 9:00 AM NZST on Wednesday, September 2, 2026.

                           

                        • 5.8. AI: At our core ‘The Little Help Project’ deeply values authenticity, creativity, and supporting real artists, illustrators, and designers. In alignment with these values, the following rules apply regarding Artificial Intelligence (AI):

                        •  

                          • Physical Creation Required: The final submitted entry must be a physically decorated product. Submissions consisting solely of AI-generated artwork, digital mock-ups, or unmanipulated AI concepts are ineligible for entry.
                            
                            

                          • Focus on Human Authenticity: We celebrate the unique touch of human authenticity and encourage designs crafted by your own thoughts & hands. While we embrace modern digital workflows, the core artwork, central design, and primary illustration elements should genuinely reflect human creativity. Submissions that rely entirely on generative AI graphics or text-to-image prompts for their central concept miss the collaborative spirit of the project.
                            
                            

                          • Final Discretion: The AS Colour judging panel reserves the right to request original design files, process sketches, or physical proof of production if an entry is suspected of violating these generative AI guidelines. All decisions made by the panel are final.

      •  

         

        6. Winner Announcement Process

      •  

        • 6.1. August 21 NZST, 2026 (approx.) - The AS Colour team will select and contact the top 10 entries via the contact details provided in their entry form. These participants will need to provide extra high-resolution images or videos of their work for promotional use.

        •  

        • 6.2. From the top 10, the AS Colour team will choose the final 2 contestants (the judges' decision is final).

        •  

        • 6.3. September 1, 2026 (9:00 AM NZST): The 2 finalists will be featured on the AS Colour Instagram page.

        •  

        • 6.4. The Vote: A public Instagram poll will run for 24 hours. The poll closes on September 2 at 9:00 AM NZST, and AS Colour will contact the official winner.

        •  

      •  

        7. Intellectual Property
        
        

        7.1. By entering the Competition, you grant AS Colour a non-exclusive, royalty-free, worldwide, perpetual license to use, reproduce, publish, and display your submitted images and statement for promotional and marketing purposes related to the Competition and AS Colour's business, across all media, including but not limited to social media, websites, EDMs, and print materials.
         

        7.2. You warrant that you are the original creator of the submitted work or that you have secured all necessary rights and permissions to submit it. You further confirm that the entry does not infringe the intellectual property or other rights of any third party. AS Colour reserves the right to request evidence of such permissions.
        
        

    • 7.3. The winning decorated product will not be made available for sale in AS Colour retail stores or online. The creator retains the right to distribute, sell, or reproduce their design at their own discretion.
      •  
      •  

      • 8. General Conditions
        
        

        8.1. AS Colour reserves the right to disqualify any entry that does not comply with these Terms & Conditions or that AS Colour, in its sole discretion, considers to be inappropriate or offensive.
         

        8.2. AS Colour reserves the right to cancel, modify, or suspend the Competition at any time if, in its sole discretion, it is deemed necessary or if circumstances beyond its control arise.
         

        8.3. AS Colour's decision in all matters relating to the Competition is final and binding, and no correspondence will be entered into.
         

        8.4. These Terms & Conditions shall be governed by and construed in accordance with the laws of New Zealand.
        
        

        8.5. AS Colour is not responsible for any technical failures, network outages, platform glitches (including Instagram poll functionality), lost or misdirected entries, or other issues related to the submission and voting process.

      •  

      •  

        Privacy and Data Use:
        
        

        By entering the Competition, you agree that AS Colour may collect and use your personal information for the purposes of administering the Competition. This information will be handled in accordance with AS Colour’s Privacy Policy.